Frank Xavier Doyle
I am is a hands-on creative leader, inspiring collaborator, and all around ball of kinetic energy, lucky enough to be able to do what I loves and proud to have delivered, for many years, outstanding and frequently recognized strategic branding solutions, UI/UX concepts, and creative solutions that change the way companies think about themselves. Excited by possibility and the ability to make change happen every day.
Extensive experience in creative brand development, creative leadership, strategy and execution for successful brand marketing on both the agency and client sides
Expert in brand design naming and communication to build and maintain brand recognition
Skilled in managing creative teams and developing positive relationships and making it fun and interesting
Proven success in all aspects of brand development including digital, UI/UX design, naming, advertising, print design, web design, photography, product design, packaging, video direction, rapid prototyping, print production and creative management
Excellent written, verbal, electronic communication and presentation skills including ability to articulate compelling brand/business vision and value proposition to clients
Work ethic characterized by integrity, versatility and creative energy: work well independently and in teams, possessing a strong ability to apply strategic marketing concepts to focused and effective visual solutions
Brand and Creative Direction Experience
Standingstone | Founder & Creative Director | 10 years
Brand Design and strategic visual consultant developing web, print, video, naming and identity solutions, for a diverse range of corporate and start-up clients some listed below:
Washington Nationals: 2013 / 2014 Campaigns. Brand Development for New Stadium Eatery, Half Street Social. 2015 Campaign Concepts in Progress.
VMware: Contract Creative Director for 2013 / 2014 Campaigns
Burst Energies: Rebrand of Impulse Devices. New name,logo design, creative direction and visual language including web site and all marketing communication materials
SoBe/Pepsi: Concept development for expanding SoBe line of beverages.
Purity Juice: Logo redesign, Packaging redesign.
Nike: Packaging concepts, brand extension for footwear line
Text 100 Public Relations: www.text100.com. Brand redesign including identity, business systems and signage as well as a new website that serves their 28 offices around the world
Intellectual Ventures: Brand Development , creative direction, strategic concept development, design of overall look and feel, including print, web and advertising
MetWest Terra Resorts: Brand Development, creative direction and advertising for new hotels and spas in California
Larkspur Hotels: Brand Development and creative direction for Larkspur including corporate identity and hotel logos, advertising and development of 17 individual hotel visual languages
Microsoft: XNA Developer Environment Identity > Microsoft: Brand Development of SAX Lounge Concept
Alpine Meadows Ski Resort: www.skialpine.com Re-Brand, visual language development, all marketing materials, advertising
MERU Networks: Corporate Brand redesign including identity, communications, product design, interior architecture and design, and web site. Contract Senior Creative Leader
The Walden Woods Project: Client Don Henley. Provided creative direction, identity and all related materials contributing to the successful purchase and preservation of Walden Woods and Walden Pond in Concord, MA.
Morf: Brand development, creative direction, product design and prototyping. Design of all printed materials for a new clothing line being developed for the outdoor sports marketplace. Including naming, advertising, direct mail, sales collateral, and product design
E3 Energy & Environmental Economics: www.ethree.com Rebrand: Design of visual language, including identity, print, web and advertising
Roots of Peace: Brand Development, Web Design, Ads, Posters, Promotional Booklets, Communications and Annual Reports
Nestle: Brand Concepts and Innovation, Creative Direction, Package Design for Wonka and Nesquik
Trust for Public Land: Rebrand, Identity, Collateral Design and Publication design
Dole: Creative Direction and Packaging-Dole Fruit and Juice Bars
California Bank & Trust: Brand Identity, creative direction,signage, print and direct mail.
Corporate Creative leadership Roles
Shutterfly | Creative Director | 1 year
Visual Brand Development, design of original overall visual language, brand strategies, concept and product design and development.
Silicon Graphics | Senior Creative Director | 9 years
Founded and developed the SGI in-house creative organization of 45 art directors, graphic designers and web designers. Producing an average of 300 projects per month, saving the company $10 million dollars per year in marketing and advertising fees. Collaborated with SGI founders and senior management to develop strategic brand positioning concepts and provide creative guidance for the overall SGI brand.
Responsible for maintaining SGI's worldwide brand image including product design, collateral material, advertising, packaging and identity. Also responsible for SGI's worldwide signage program and a member of the Architectural Review Committee and Advertising Council.
Hewlett Packard | Creative Director | Senior 3D Animator | 2 years
Built a department of 10 designers, videographers, editors and animators from the ground up. Increased revenue three fold. Directed Media Center staff of producers and art directors in developing 2D graphics and 3D animations, printed collateral, multimedia, and video communications material. Managed design and animation staff, directed video and photo shoots and collaborated with outside designers, animators and producers in the creation of strategic marketing and communication materials for Hewlett Packard worldwide.
Prints Regional Design Annual, Prints Best T-shirt, Graphis Annual, New American Logo, American Graphic Design, Icon Awards, Western Art Directors, ID magazine. Judge; New Media Envision Awards. California College of Art, substitute instructor.
Boards & Organizations
Mayor: Town of Tiburon: 2015 Vice Mayor: Tiburon Town Council: 2014 Councilman: Tiburon Town Council: 2012-2013 Commissioner:Tiburon Planning Commission: 2009-2011 Chairman: Tiburon Design Review Board, 2007-2009 Vice Chair: Tiburon Design Review Board 2006-2007 Board Member Tiburon Design Review Board 2005-2006 Board of Directors: Tiburon Peninsula Club 2002-2005 Board of Directors: Marin CYO, St. Hilary’s Parish Tiburon. 2003-2008 Basketball, Lacrosse Coach
Northeastern University, Boston Massachusetts, BA Marketing, Deans List, Minor in Fine Art DeAnza College Animation Program, Cupertino, California
Relevant Skills Adobe Creative Suite, HTML5, Modo 401, Bryce, Poser, Painter, Final Cut, Wordpress Squarespace
Sample work can be viewed at www.standingstonegroup.com.