Resume

Profile

Frank Xavier Doyle

I am is a hands-on creative leader, inspiring collaborator, and all around ball of kinetic energy, lucky enough to be able to do what I loves and proud to have delivered, for many years, outstanding and frequently recognized strategic branding solutions, UI/UX concepts, and creative solutions that change the way companies think about themselves.  Excited by possibility and the ability to make change happen every day. 

Extensive experience in creative brand development, creative leadership, strategy and execution for successful brand marketing on both the agency and client sides

Expert in brand design naming and communication to build and maintain brand recognition

Skilled in managing creative teams and developing positive relationships and making it fun and interesting

Proven success in all aspects of brand development including digital, UI/UX design, naming, advertising, print design, web design, photography, product design, packaging, video direction, rapid prototyping, print production and creative management

Excellent written, verbal, electronic communication and presentation skills including ability to articulate compelling brand/business vision and value proposition to clients 

Work ethic characterized by integrity, versatility and creative energy: work well independently and in teams, possessing a strong ability to apply strategic marketing concepts to focused and effective visual solutions 

Brand and Creative Direction Experience

Standingstone |  Founder & Creative Director   |  10 years                                                         

Brand Design and strategic visual consultant developing web, print, video, naming and identity solutions, for a diverse range of corporate and start-up clients some listed below:

Washington Nationals: 2013 / 2014 Campaigns. Brand Development for New Stadium Eatery, Half Street Social. 2015 Campaign Concepts in Progress.

VMware:  Contract Creative Director for 2013 / 2014 Campaigns

Burst Energies: Rebrand of Impulse Devices. New name,logo design, creative direction and visual language including web site and all marketing communication materials

SoBe/Pepsi: Concept development for expanding SoBe line of beverages.

Purity Juice:  Logo redesign, Packaging redesign. 

Nike: Packaging concepts, brand extension for footwear line

Text 100 Public Relations: www.text100.com. Brand redesign including identity, business systems and  signage as well as a new website that serves their 28 offices around the world

Intellectual Ventures: Brand Development , creative direction, strategic concept development, design of overall look and feel, including print, web and advertising 

MetWest Terra Resorts: Brand Development, creative direction and advertising for new hotels and spas in California

Larkspur Hotels: Brand Development and creative direction for Larkspur including corporate identity and hotel logos, advertising and development of 17 individual hotel visual languages

Microsoft: XNA Developer Environment Identity > Microsoft: Brand Development of SAX Lounge Concept

Alpine Meadows Ski Resort: www.skialpine.com Re-Brand, visual language development, all marketing materials, advertising

MERU Networks: Corporate Brand redesign including identity, communications, product design, interior architecture and design, and web site. Contract Senior Creative Leader

The Walden Woods Project: Client Don Henley. Provided creative direction, identity and all related materials contributing  to the successful purchase and preservation of Walden Woods and Walden Pond in Concord, MA.

Morf: Brand development, creative direction, product design and prototyping. Design of all printed materials for a new clothing line being developed for the outdoor sports marketplace. Including naming, advertising, direct mail, sales collateral, and product design

E3 Energy & Environmental Economics: www.ethree.com Rebrand: Design of visual language, including identity, print, web and advertising                                                                                                         

Roots of Peace: Brand Development, Web Design, Ads, Posters, Promotional Booklets, Communications and Annual Reports

Nestle: Brand Concepts and Innovation, Creative Direction, Package Design for Wonka and Nesquik

Trust for Public Land: Rebrand, Identity, Collateral Design and Publication design                                

Dole: Creative Direction and Packaging-Dole Fruit and Juice Bars                                                            

California Bank & Trust: Brand Identity, creative direction,signage, print and direct mail.                                                                                             

Corporate Creative leadership Roles

Shutterfly  |  Creative Director  | 1 year    

Visual Brand Development, design of original overall visual language, brand strategies, concept and product design and development. 

Silicon Graphics  |   Senior Creative Director | 9 years

Founded and developed the SGI in-house creative organization of 45 art directors, graphic designers and web designers. Producing an average of 300 projects per month, saving the company $10 million dollars per year in marketing and advertising fees. Collaborated with SGI founders and senior management to develop strategic brand positioning concepts and provide creative guidance for the overall SGI brand. 

Responsible for maintaining SGI's worldwide brand image including product design, collateral material, advertising, packaging and identity. Also responsible for SGI's worldwide signage program and a member of the Architectural Review Committee and Advertising Council. 

Hewlett Packard   |   Creative Director   |   Senior 3D Animator  |  2 years

Built a department of 10 designers, videographers, editors and animators from the ground up. Increased revenue three fold. Directed Media Center staff of producers and art directors in developing 2D graphics and 3D animations, printed collateral, multimedia, and video communications material. Managed design and animation staff, directed video and photo shoots and collaborated with outside designers, animators and producers in the creation of strategic marketing and communication materials for Hewlett Packard worldwide.

Career Recognition

Prints Regional Design Annual, Prints Best T-shirt, Graphis Annual, New American Logo, American Graphic Design, Icon Awards, Western Art Directors, ID magazine. Judge; New Media Envision Awards. California College of Art, substitute instructor.

Boards & Organizations

Mayor: Town of Tiburon:  2015                                                                                                           Vice Mayor: Tiburon Town Council: 2014                                                                                                 Councilman: Tiburon Town Council: 2012-2013                                                                                       Commissioner:Tiburon Planning Commission: 2009-2011                                                                       Chairman: Tiburon Design Review Board, 2007-2009                                                                               Vice Chair: Tiburon Design Review Board 2006-2007                                                                       Board Member Tiburon Design Review Board 2005-2006                                                                       Board of Directors: Tiburon Peninsula Club 2002-2005                                                                           Board of Directors: Marin CYO, St. Hilary’s Parish Tiburon. 2003-2008                                                   Basketball, Lacrosse Coach

Education   

Northeastern University, Boston Massachusetts, BA Marketing, Deans List, Minor in Fine Art         DeAnza College Animation Program, Cupertino, California 

Relevant Skills                                                                                                                                           Adobe Creative Suite,  HTML5, Modo 401, Bryce, Poser, Painter, Final Cut, Wordpress Squarespace

Sample work can be viewed at www.standingstonegroup.com.